hot take

The tease of a potential TikTok ban is bringing people all over the world together as people reminisce on the downfall of MySpace, Tumblr, and Vine: ‘I’ve played these games before!’

Lana DeGaetano

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‘He's running for Gen Z president': Timothée Chalamet’s expert understanding of the internet has cemented him as Gen Z’s quintessential movie star

JR Atkinson

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How ‘Squid Game’ Season 2 Hypnotizes Audiences by Toeing the Line Between Dystopia and a Plausible Modern Reality

Jesse Kessenheimer

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"Mukbang" YouTuber Nikocado Avocado, the king of method Youtubing: 'Four months ago, fans, haters, and the blissfully ignorant were gifted the conclusion to a narrative arc nearly a decade in the making...'

Ally Perry

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‘Twas the Escapism Before Christmas: Why Wholesome Hallmark Plots Dominate the Holiday Film Industry with Their Predictability, B-List Acting, and Strict Happy Endings

Jesse Kessenheimer

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‘Addison Rae won over a side of the internet that had once despised her’: How the former TikTok star broke the curse of her mainstream origins and became cool

JR Atkinson

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‘[They] don’t know better’: Overworked parents and their kids are being shamelessly victimized by corner-cutting YouTube celebs endorsing the barely-edible food kits ‘Lunchly’

Jesse Kessenheimer

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From Beans on Toast to Tavern Food: Why UK Food Will Always Be a Scapegoat to the US Internet

Ally Perry

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Memeifying Marketing: Why Brands Have Embraced the Meme, Flooding Our Feeds With Cringe for the Sake of Being Memorable

Jesse Kessenheimer

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Sticking Out Our Gyatt For the Rizzler: Are We Really Slang Fatigued?

Ally Perry

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'I Know That Dunkin Donuts, Checkers, and Popeyes!’: The "Legendary" Myrtle-Broadway and Why Acknowledging a Recognizable Location Can Create Meme Magic

Emmy Pratt

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‘The kitten heels without the cubicles’: The 'office siren’ microtrend and Gen Z’s new vision for the workplace

JR Atkinson

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Wholesome Virality is the ‘Little Treat' of Positivity that the Internet Desperately Needs: Why Trends like 'Moo Deng' Are Saving Humanity From an All-Out Tailspin into Utter Despair

Jesse Kessenheimer

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Finding Community In Meaninglessness: How the mystery of 'Celebrity Number Six' captured the minds of the internet

JR Atkinson

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‘The return of Vans Warped Tour, Y2K, and indie-sleaze’: How Millennial Nostalgia Has Become the Biggest Cash-Grab Since Student Loans

Jesse Kessenheimer

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Demure VS BRAT: How the trend uplifted modesty and denounced its predecessor of the messy party girl aka BRAT

Lana DeGaetano

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