hot take

The creative entrepreneur: Why the process, and not the art, is the reason artists succeed on social media

Ally Perry

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‘Yogurt dipped Pringles’: A subreddit encouraging terrible home cooked meals is the last authentic place online to be yourself

JR Atkinson

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Why Gen Z’s technique to ‘lock in’ their focus is no longer just a meme, but a necessity amidst a culture of constant distraction

Jesse Kessenheimer

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‘Dumbing It Down’: How brainrot memes have satisfied our craving for simplicity through Neanderthalic humor and escapism

Jesse Kessenheimer

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‘This is a recession indicator’: Internet memes are helping society collectively process global crises

Lana DeGaetano

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We shouldn’t be seeing kids on social media, even those ones

JR Atkinson

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Katy Perry’s Teenage Dream Has Expired, the World Has Moved On and So Should She

Bar Mor Hazut

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‘You’re so funny!’: How did the TikTok trend reliant on deep-seated trauma turn much-needed mental health conversations into a competition?

Lana DeGaetano

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‘Being alone is an antidote to loneliness’: Why we should all be going out by ourselves more

JR Atkinson

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'The social satirist of the moment': How the trendy starter pack meme account is reviving hipsterism and digging the grave for internet humor

Ally Perry

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Social Media Has Turned Into a Slop Factory, And I Hate That Nobody Cares

Emmy Pratt

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‘The Schwarzenegger Effect’: Out of All Industries, Hollywood is the Best Place for Nepotism

Jesse Kessenheimer

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‘Heaven is a spotless kitchen with a perpetually restocked fridge’: In a chaotic world, cleaning videos give us a sense of control over our lives

JR Atkinson

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Old Souls: Why the dwindling prospects of retirement have turned traditionally geriatric hobbies into the new quarter-life crisis

Jesse Kessenheimer

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Nobody Is Actually Doing a ‘Morning Shed,’ Hyper-Optimized Beauty Routines Are Just the Latest Form of Engagement Bait

JR Atkinson

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Movies Aren’t Too Long, You Just Have No Attention Span

Emmy Pratt

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