hot take

‘THIS is my emergency contact’: Why goofifying a fundamentally unserious romantic partner makes Gen Z feel safe despite the looming insecurity of the future

Jesse Kessenheimer

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'The most unserious generation': The millennialfication of Gen Z and why Zoomers have always been millennial lite

Ally Perry

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Why Discourse on the Film App ‘Letterboxd’ Epitomizes the High Scrutiny All Social Media Users are Under

Emmy Pratt

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‘Attention spans [are] officially broken’: Netflix is dumbing down their content so you can keep scrolling

Jesse Kessenheimer

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'This is how you age if you’re unproblematic’: How looking young became a sign of moral uprightness online

JR Atkinson

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AITA?: How Reddit threads have become a morality compass, guiding society’s most complex queries through random strangers’ opinions

Jesse Kessenheimer

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Grocery hauls are the new status symbol: ‘Being able to afford rent n' groceries is being romanticized by Gen Z'

JR Atkinson

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Why Charli D’Amelio’s Casting in the Chorus of ‘& Juliet’ is a Brilliant Moment in Stunt Casting History

Emmy Pratt

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The Re-Release of 'The Sims' and 'The Sims 2' Proves That Life Simulators Don't Need More Realism, But Satire

Ally Perry

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Satisfying ASMR ‘restock’ videos are overconsumption propaganda on steroids

Lana DeGaetano

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'With Arms Wide Open': How Memes Resurrect Long-Lost Lore Through Nostalgification and Elevate Old Trends That Deserve an Encore

Jesse Kessenheimer

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‘The kids yearn for 2014 Tumblr’: Algorithms ruined the original intention of social media and left us uninspired

JR Atkinson

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'I don't want to stoop to their level': How the social hierarchy of X allowed a menswear expert and a scholar to create a new kind of Twitter celebrity

Ally Perry

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Why Doomscrolling is a Necessary “Evil,” Providing the Backbone for Informed Adults Navigating an Increasingly Murky World of Excess Information

Jesse Kessenheimer

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How Apple TV+’s Severance taught us a valuable lesson on the importance of physical marketing in a completely digital world: 'It's irreplaceable by any ad on our screens'

Bar Mor Hazut

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‘They’re addicted to the convenience': Debating the ethics of using food delivery apps satiates the internet’s appetites more than delivered food ever will

Emmy Pratt

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