Viral content rarely has the same punch on the second and third viewing as on the first. The first time I watched that classic viral video of a car driving on a scenic highway, I was positively spooked by the twist. Unfortunately, I'll never get back the experience of watching it for the first time, but repeat viewing isn't necessarily what “Scary Car Commercial” is made for. It was created to scare the sheltered neighbor kids who weren't allowed to watch YouTube at their house. Even if it does…