hot take

'I don't want to stoop to their level': How the social hierarchy of X allowed a menswear expert and a scholar to create a new kind of Twitter celebrity

Ally Perry

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Why Doomscrolling is a Necessary “Evil,” Providing the Backbone for Informed Adults Navigating an Increasingly Murky World of Excess Information

Jesse Kessenheimer

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How Apple TV+’s Severance taught us a valuable lesson on the importance of physical marketing in a completely digital world: 'It's irreplaceable by any ad on our screens'

Bar Mor Hazut

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‘They’re addicted to the convenience': Debating the ethics of using food delivery apps satiates the internet’s appetites more than delivered food ever will

Emmy Pratt

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The tease of a potential TikTok ban is bringing people all over the world together as people reminisce on the downfall of MySpace, Tumblr, and Vine: ‘I’ve played these games before!’

Lana DeGaetano

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‘He's running for Gen Z president': Timothée Chalamet’s expert understanding of the internet has cemented him as Gen Z’s quintessential movie star

JR Atkinson

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How ‘Squid Game’ Season 2 Hypnotizes Audiences by Toeing the Line Between Dystopia and a Plausible Modern Reality

Jesse Kessenheimer

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"Mukbang" YouTuber Nikocado Avocado, the king of method Youtubing: 'Four months ago, fans, haters, and the blissfully ignorant were gifted the conclusion to a narrative arc nearly a decade in the making...'

Ally Perry

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‘Twas the Escapism Before Christmas: Why Wholesome Hallmark Plots Dominate the Holiday Film Industry with Their Predictability, B-List Acting, and Strict Happy Endings

Jesse Kessenheimer

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‘Addison Rae won over a side of the internet that had once despised her’: How the former TikTok star broke the curse of her mainstream origins and became cool

JR Atkinson

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‘[They] don’t know better’: Overworked parents and their kids are being shamelessly victimized by corner-cutting YouTube celebs endorsing the barely-edible food kits ‘Lunchly’

Jesse Kessenheimer

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From Beans on Toast to Tavern Food: Why UK Food Will Always Be a Scapegoat to the US Internet

Ally Perry

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Memeifying Marketing: Why Brands Have Embraced the Meme, Flooding Our Feeds With Cringe for the Sake of Being Memorable

Jesse Kessenheimer

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Sticking Out Our Gyatt For the Rizzler: Are We Really Slang Fatigued?

Ally Perry

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'I Know That Dunkin Donuts, Checkers, and Popeyes!’: The "Legendary" Myrtle-Broadway and Why Acknowledging a Recognizable Location Can Create Meme Magic

Emmy Pratt

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‘The kitten heels without the cubicles’: The 'office siren’ microtrend and Gen Z’s new vision for the workplace

JR Atkinson

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