Back when we were young, us lucky kids got our lunches made by mom or dad. We used to be embarrassed by the little hearts scribbled on the side of our brown-bagged lunch, but every day, we’d be excited to see what kind of sandwich we got, if they remembered the baby carrots we liked, and if they included a snack-sized Snickers for dessert. Nothing beats a homemade lunch, right? Unfortunately, these days, ignorant YouTube celebs are trying to ruin that blissful childhood memory for Gen Alpha kid…

It's not difficult to set off an argument between the US and UK sides of the internet, especially when, like me, you’re a Brit. How much should you tip in a restaurant? Is a dryer really a necessary household appliance? Should you let a domesticated cat go outside? The topics are varied and the outrage is forever overblown, but never more so than when the two sides are talking about food. American retorts against the phenomenon that is UK food are now an established part of the online vernacula…

Not your granny's advertising

On Reddit's infamous r/teenagers sub, a user offers up a post with the title “I f****** HATE being 13”. They elaborate: “Yesterday my whole class had to stay behind for 30 minutes because some kid kept yelling ”sigma sigma on the wall, who's the skibidiest of them all". It would seem that even the first true iPad kid generation is tiring of the language that it has supposedly started to speak.

How and why does a mere image become an enduring meme? Is it because there is something inherently funny and special about it, or is it simply because it scratches the itch of recognition and relatability immediately upon viewing it? That’s a question that can be asked of every viral sensation, but it isn’t always easy to answer. Most John Pork fans couldn’t articulate why he’s such a longstanding popular meme outside of him having a palpable it-factor. But that’s a heavily doctored image, supp…

For a generation entering the adult workforce in a post-pandemic world, the world of in-person office work can feel like a thing of the past. Remote work is at an all-time high, and for many members of Gen Z, the thought of going into an office five days a week—let alone suiting up in business professional attire to do so, sounds as impossible as owning a home. But, a microtrend known as the “office siren” aesthetic reveals that the idea or at least the look of office work lives in our heads “r…

Behold, the cutest living creature on earth–Moo Deng! She is a pygmy hippo from Thailand who’s grown increasingly popular online in the last month for a variety of reasons. Fondly named ‘bouncing pig’ in her native language, this charming aquatic mammal has shocked and awed the world with her charms, goofiness, and her little spicy attitude, instantly memeifying herself in the wholesome trends Hall of Fame .

The long-running mystery of whose face was printed on a piece of fabric in 2008 has been solved. But to the untrained eye, it’s difficult to understand why anyone would care, let alone over 60,000 people on a subreddit. But this seemingly trivial microtrend is a case study of why the internet rewards just that: triviality. To catch you up, back in 2020, a Reddit user circulated a picture of a piece of fabric printed with the faces of early 2000s celebrities (Adriana Lima, Josh Holloway, and Ian…

Y2K is becoming cool again?

As the wise Charli xcx once said, “I think the apple's rotten right to the core / From all the things passed down from all the apples coming before". The apple in question? The internet. That ever-growing, overly-immersive, digital world, riddled with aesthetics and buzzwords. You’ve undoubtedly seen the “demure” meme everywhere. The term was coined by Jools Lebron , a TikTok personality and beauty content creator known for her comedic mode of expression. “Very mindful, very demure” is used to…

a nostalgic roast

Get your strawberries out of my salad!

What a way to make a living

We still love Donkey though!

I'm allowed to take 50% of their Halloween candy

Bit odd innit?