We love Tommy!

As the wise Charli xcx once said, “I think the apple's rotten right to the core / From all the things passed down from all the apples coming before". The apple in question? The internet. That ever-growing, overly-immersive, digital world, riddled with aesthetics and buzzwords. You’ve undoubtedly seen the “demure” meme everywhere. The term was coined by Jools Lebron , a TikTok personality and beauty content creator known for her comedic mode of expression. “Very mindful, very demure” is used to…

Tales from the clock app

It's TikTok time

That evil shadow needs to leave her alone!

The clock don't stop

It seems that everywhere you turn, what you're doing has been turned into an “aesthetic.” In the online world, every mundane activity is an opportunity for branding, product placement, and up-sells. You’re not getting your steps in, you're going on a “Hot Girl Walk.” Hitting the gym requires a constellation of pre-workout supplements, Apple over-ear headphones, and Gymshark matching sets. The phenomenon of Stanley cups and their requisite accessories have turned the simple act of drinking water…

Clock app shenanigans

The clock don't stop

The clock don't stop

FYP goes wild

Clock app shenanigans

Red flag central

Cruel and unusual

The clock don't stop

Clock app shenanigans