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‘It’s a Vibe’: Why aura farming wholesome dance trends is so infectious

Jesse Kessenheimer

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17 Haute Couture Summer Fashion Funnies to Chanel Your Inner Style, Fendi off Trends and Be Prada Yourself

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FOMO Frenzy: How gremlin-like ‘Labubu dolls’ became the new ‘Beanie Baby’

Jesse Kessenheimer

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‘Almost forgot this was the whole point’: How a trending spoof accidentally created a wholesome space online by glorifying mundane moments

Jesse Kessenheimer

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‘You’re so funny!’: How did the TikTok trend reliant on deep-seated trauma turn much-needed mental health conversations into a competition?

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How Jemima Kirke From ‘Girls’ Became the Face of Internet Nihilism Through a Meme

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‘THIS is my emergency contact’: Why goofifying a fundamentally unserious romantic partner makes Gen Z feel safe despite the looming insecurity of the future

Jesse Kessenheimer

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'The most unserious generation': The millennialfication of Gen Z and why Zoomers have always been millennial lite

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Satisfying ASMR ‘restock’ videos are overconsumption propaganda on steroids

Satisfying ASMR ‘restock’ videos are overconsumption propaganda on steroids

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'[He] decided to become a tortured artist overnight': Friend calls out dude who constantly switches up style, he gets angry at them for making him seem 'fake'

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Tastemakers speculate on the defining aesthetics of the 2010s: 'Rose gold and griege'

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From Beans on Toast to Tavern Food: Why UK Food Will Always Be a Scapegoat to the US Internet

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Sticking Out Our Gyatt For the Rizzler: Are We Really Slang Fatigued?

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‘The kitten heels without the cubicles’: The 'office siren’ microtrend and Gen Z’s new vision for the workplace

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'Being obsessed with bacon. Or cats. Or narwhals': 20+ things that were socially acceptable in 2010, but weird today

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25+ Book Memes for Fiction Lovers on the Right Side of BookTok

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Employee is 9 days into new job when she feels like she's being conned, boss is completely absent: 'After hours requests, weekend requests, 10pm requests, 5am requests'

Employee is 9 days into new job when she feels like she's being conned, boss is completely absent: 'After hours requests, weekend requests, 10pm requests, 5am requests'

Tolkien Tuesday: The Best Lord of the Rings Memes This Week

Tolkien Tuesday: The Best Lord of the Rings Memes This Week

31 Relatable Memes for Tired Students Who Need an Extra Dose of Dopamine

31 Relatable Memes for Tired Students Who Need an Extra Dose of Dopamine

The Best Harry Potter Memes of the Week

The Best Harry Potter Memes of the Week

Daycare director puts entitled helicopter parents in their place, awarding their 4-year-old Brody the same participation trophy as every other kid: 'You're telling me my son gets the same thing as the kid who picked his nose the whole time?'

Daycare director puts entitled helicopter parents in their place, awarding their 4-year-old Brody the same participation trophy as every other kid: 'You're telling me my son gets the same thing as the kid who picked his nose the whole time?'

20-year-old daughter refuses to let family use her lakehouse after stepmom asks to go there on vacation, then demands the kids sleep in tents outside: ‘You just view me as a house key’

20-year-old daughter refuses to let family use her lakehouse after stepmom asks to go there on vacation, then demands the kids sleep in tents outside: ‘You just view me as a house key’

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