Fad foods come and go, and once they go, they leave you wondering why they came in the first place. I experienced this very phenomenon during my Junior year of high school when a popsicle shop opened in my town. We were fresh off the heels of the frozen yogurt boom , so this seemed like it was the next big non-ice cream dessert shop, at least in my town. That spring, everyone in town was going to the popsicle shop and taking aesthetic Instagram pictures with their popsicles. I will admit they w…

It's more complicated than you think

Two Words: McDonald's Riverboat