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Burger King Dragged For Attempt To Use Sexist Tweet As Bait

Apparently Burger King woke up on International Women's Day and chose misogyny. Early this morning, @BurgerKingUK tweeted 'Women belong in the kitchen.' But don't worry, they were only being ironic! They followed up the tweet with two replies announcing their mission to 'change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.' It's not just a tweet either—Burger King ran a huge print ad in the New York Times featuring 'Women belong in the kitchen' in bold text. It's amusing to imagine the marketing team come up with this one and pass the idea all the way up the chain.

Twitter is not feeling the ironic misogyny, to say the least. The tweet has since been shared over 140k times, mostly accompanied by hot takes and spicy roasts. We've collected some of the funniest reactions to Burger King's epic fail. Sorry BK, but you're no Wendy's.

burger king, misogyny, international women's day, ironic misogyny, sexism, funny tweets, twitter memes, funny, twitter, roast, fail, yikes, marketing, ad campaign, fast food, wendy's
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Burger King Memes And Pics Straight From The Wild West Of Fast Food

It seems like over the past couple years, fast food chains and their social media accounts have pretty much turned into a hilarious clusterf*ck of insults and roasting each other. We're all well aware of Wendy's and its ridiculous Twitter antics in particular, but today we're focusing on Burger King. You may not have known that this fast food giant also has quite the troll-y nature, and we're all for it.

Funny memes and pictures of Burger King | CNN Live TV Conservative 'Moms' group slams Burger King using d-word commercial By Eric Levenson, Conservative group slams Burger King cursing ad Activist conservative group One Million Moms is taking aim at Burger King using calls d-word commercial promoting non-meat Impossible Whopper ad group people taste-test plant-based patty has been hit fast-food company. With mouthful food, one man says Damn good
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14 Deliciously Dumb Burger Memes For The Greasy Fiends

Craving a delicious, juicy burger? Yeah, join the club. Unfortunately we don't have a burger for you, but we do have burger memes, which is the next best thing, right? They won't help satiate your intense craving for the greasy piece of heaven that is a hamburger, but they will make you laugh, and perhaps hold you over til you can actually get your hands on one!

stupid memes greasy burger McDonald's dumb memes funny memes delicious burger king fast food hamburger - 8381701
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Burger King Just Released 'Real Meals' And People Are Wondering WTF Is Going On With Brands These Days

In a move that's clearly a jab at the McDonald's Happy Meal, Burger King has recently launched "Real Meals" as a part of its #FeelYourWay campaign that aims to raise awareness for mental health issues for Mental Health Awareness Month.

Is this a smart move on their part? When it comes to marketing the brand, we thinks that's a definite yes. Will it actually lead to helping people who deal with mental illnesses? Who knows! We'd love to know what you think on that matter.

And seriously, we have to ask WHAT is going on with brands on social media these days? It seems like after the Wendy's Twitter account made its sassy mark on the world, every single brand wants to get in on that saucy social media action. 

happy meal greasy real meals McDonald's feel your way fries mental illness mental health junk food burger king burgers fast food twitter twitter reactions mental health awareness month funny tweets - 8293381
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20 Fake Slogans For If Brands Were Being Completely Honest With Us

Creating a tagline or a jingle is a crucial part of marketing for almost every brand - it's gotta be something that represents the brand well and easily gets stuck in your head. The following posts much more accurately describe what we're actually thinking about the brand's reputation! \

Come on Lay's, literally everyone knows that 70% of the bag is air. We aren't being fooled by your lies...

brands hot pockets McDonald's honesty wendys burger king burgers fast food taco bell soda Starbucks - 8160517
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15 Greasy Fast Food Memes That Any American Will Salivate Over

Ah fast food, one of the great inventions of America. It's gross and greasy and questionably made but we both know you aren't going to stop eating it any time soon. If God didn't want us to eat so much greasy sh*t then he wouldn't make it so damn addictive and vegetables so expensive!

fast food, greasy food, food memes,
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21 Fast Food Workers Share Grisly Items They'd Never Get Caught Ordering

Most people know what they're getting when they order from a fast food restaurant. It's not Michelin Star dining, so it's pretty doubtful that these establishments would go above and beyond in the areas of food safety. These comments, culled from an eye-opening Reddit thread confirm what we've feared all along. Also, you should NEVER order a tuna sandwich from Subway.

Fast food horror stories, reddit, mcdonald's, wendy's, burger king, arby's.
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Russian Burger King Grilled Over Offensive World Cup "Impregnation" Prizes

These days fast food brands are generally in the news for their hilarious and sassy social media antics. In a way, this is still true for Burger King Russia - the brand just took the fire to a bizarre new level. The social media account for the train restaurant decided it was a good idea to offer a lifetime supply of burgers and 3 million rubles - if they managed to become impregnated by a World Cup soccer player. 

The move was almost immediately criticized by the media, and BK Russia scrambled to take the Facebook post down. This isn't the first time that Burger King Russia was flame-broiled over tasteless and offensive marketing ploys. The chain horrified the world after using the likeness of a controversial 16-year-old rape victim in a promotion. We don't know about you, but it's pretty clear that someone has got to be fired. 

Burger King Russia fail, pregnancy ad.
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Net Neutrality has been on our country's collective mind for months, but how many people actually know what the concenpt really is? Burger King's latest creative PR/advertising move attempts to tackle this ignorance by offering perplexed customers different "plans" for varying prep times of their burgers. Burger King should start tackling every issue - they've managed made Net Neutrality incredibly easy to understand.

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Tweets from Fast Food Twitter Accounts That Are Brilliant Displays of Marketing Comedy Gold

At least we have our comedically gifted fast food twitter in such trying and unpredictable times. Of all the tweets we're about to cruise through, I've gotta pass the MVP award to Wendy's at this point, man. The sheer brutality meets locker-room kind of banter they've had runnin amok across my twitter feed as of late is a solid testament to social media marketing done right.

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Everyone knows at Burger King, they serve burgers “your way,” but this Halloween, they’re serving them roasted, leaving the competition burnt to a crisp.

A Burger King in Queens, NY got really into the Halloween spirit this year, throwing a white tarp over the building and dressing it up as the ghost of McDonald’s. Rest assured, the location cleared things up on their marquee, which read, “BOOOOO! Just kidding, we still flame grill our burgers. Happy Halloween.” They even scrawled "McDonald's" on their food containters. Needless to say, it was a real fright to an already brave customer-base looking to get their Whopperito on.

via @J4CKMULL

via @J4CKMULL

For a company that sells cheeto-dusted chicken fingers and has this creep as their mascot, Burger King really has the weird fast-food marketing department on lock.


via GIPHY


Actually, creepy mascots are kind of both of their M.O. I direct your attention to Exhibit A, a gif of a couple of Grimace Grandmas rubbing Ronald McDonald's head. Yikes.

via YouTube

The only question left: how will a combination Taco Bell/KFC respond? 

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According to ABC7, a prank caller told a Burger King in Coon Rapids, Minnesota that they were from the fire department and that the employees needed to break all the windows to release "pressure" before the building exploded.