Visitors to PETA's custom-made digital island will explore vast expanses of landscapes where the animals of Minecraft roam free. They can also visit extensive vegetable and flower gardens, walk through a fantastic re-creation of PETA's HQ, and discover an abandoned and decaying slaughterhouse.
PETA has gone to the aid of video game animals before, including Pokemon, World of Warcraft seals, the Tanooki suit in Mario Bros., and dogs in Call of Duty.
Play the game here here and let us know what you think.
Peta has this to say: "Our parody game is a fun way to tackle a serious issue - that it's wrong for Nintendo to allow McDonald's to lure kids in using its beloved, cute icons, when the reality is that Pokemon have been used to mask would horrify them."