Step 1: Take someone's real name who has no relationship with the fashion industry whatsoever.
Step 2: Ask the folks at Milano Fashion Week about him or her.
Step 3: Watch as the person crumbles under the pressure to know everyone and everything.
Step 4: Watch them lie through their Da Vinci porcelain veneered teeth.
Step 5: Enjoy!
Ahh, Fashion Week. The pinnacle, the apex, nay, the zenith of douchery in the world of art. Naturally, an event where everyone is trying their damnedest to "out-pretentious" each other makes for a premium trolling opportunity. And naturally, Jimmy Kimmel couldn't pass up such a trolling goldmine (trolldmine?). Ever heard of fashion designers like Joe Isuzu or Meadowlark Lemon? Neither have we, and neither have any of the guests at Fashion Week... but they're not about to admit that...