Maybe it's the ubiquitous distribution of media messages which exploit human insecurity in order to create a desire to purchase superfluous products in a desperate attempt to feel physically sufficient.

I dunno.

A guy at King's College London can actually use the force. Does he use it to gain wisdom? To become a super soldier? To hold dominion over humanity?

Nope. He uses it to screw with people in elevators.

When Northstar Ford in Fort McMurray, Alberta got robbed, dealership owner Marty Giles decided to kill two birds with one stone: get the word out about catching the robbers and raise money for charity. So, he made a commercial that aired on radio stations in northern Alberta that had one simple message:

Return the stolen merchandise, and you'll get off scot free. Refuse to return the stolen merchandise, and I'll offer a 10,000 dollar reward to anyone who turns you in, plus I'll make a 10,000 dollar donation to the charity of the RCMP's choice. Money goes to a good cause, and you suckers get served in the process. Win-win!

Nothing like a little cash to test the honor among thieves. Your buddies or accomplices wouldn't sell you out for 10 grand!

... would they?

Tipycal, onley the cute 0nes gget any atentoin...