According to reports, cartoonist Jerry Holbert was asked to change the punchline of the joke from "watermelon" to "raspberry," which he did, but not before it was sent to the press. He has since issued an apology for what some see as a racially-charged joke.
The tweet in question? Here is a screencap of the quickly-deleted message, from Christina Coleman's twitter feed:
This week, survivors of domestic abuse started a pair of hashtags, #WhyIStayed and #WhyILeft, to educate others on the realities of domestic abuse and empower those within harmful relationships. In light of football player Ray Rice's recently-uncovered tapes his subsequent suspension, these words are that much more powerful.
Of course, that's not what DiGiorno thought the hashtag was about, and in their attempt to stay on top of trends on Twitter threw this into the public eye without a care in the world. As you can see, DiGiorno has since apologized for their ignorance. Just another warning message to #Brands on #SocialMedia, right?