virtue-signalling

Via ian kung
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In light of the recent tragic hate crime in Atlanta, many have been vocal on social media about the ongoing discrimination against Asian Americans. While it's undoubtedly important for these problems to be addressed, the marketing teams of big corporations tend to be rather obnoxious in their virtue-signaling after a national tragedy. When a company's primary goal is to sell you something, sometimes it's hard to take their platitudes about social justice seriously. YouTuber Ian Kung personified this cringe perfectly in his satirical video about how corporations often clumsily respond to a national tragedy. Check it out.