What is a meme , really? Memes used to be a particular series of image macros that took over internet culture during the 2000s. These days, however, a meme is a much broader way of categorizing online content. Does a meme have to be made up of pictures and text? Must it be something that can be replicated in different forms, like how Bad Luck Brian was a consistent image with different white text every time? Does a meme belong to everyone or the person who created it? Is there any ethical way t…