For the past few years, nearly every brand has been quick to incorporate the Pride flag into its logo as soon as June 1st rolls around, and then just as quickly abandon it once we hit July.
One could probably make the argument that many companies only show their support for Pride because it's good for business and not necessarily because they care about the LGBTQ community, and that's exactly what these memes are making fun of!
Lil Nas X, of "Old Town Road" and "Panini" fame, came out as gay in a series of cryptic messages on the last day of Pride month. The genre-defying rapper tweeted last night that people should listen more closely to "C7osure." The lyrics are decidedly bent on living ones truth, and make a whole lot of sense now that the rapper has opened up about his sexuality.
"Ain't no more actin', man that forecast say I should just let me grow
No more red light for me, baby, only green, I gotta go
Pack my past up in the back, oh, let my future take a hold
This is what I gotta do, can't be regretting when I'm old"
In addition to demystifying the lyrics of "C7osure," Lil Nas X pointed out the cover artwork for his EP "7" in a tweet that reads "deadass thought i made it obvious." The rainbow-centric artwork makes a lot of sense now.
The response to the liberating announcement has been overwhelmingly positive, with fans and allies tweeting enthusiastic support for Lil Nas X. People are even roasting anyone that would have an issue with his coming out. We're 100% with the star and can't wait to see how he continues to be a walking argument for individuality.
If you've been living under a rock for the past few years, then you may not have noticed large corporations and their tendencies to adorn absolutely everything in their power with rainbows and sparkles during Pride month.
These brands are being criticized for only hopping on the marriage-equality wagon after strong evidence that it helps to sell more products. Aside from that, the move is just straight-up cringey and kind of reminds us of the "How Do You Do, Fellow Kids" meme.
