The long-running mystery of whose face was printed on a piece of fabric in 2008 has been solved. But to the untrained eye, it’s difficult to understand why anyone would care, let alone over 60,000 people on a subreddit. But this seemingly trivial microtrend is a case study of why the internet rewards just that: triviality. To catch you up, back in 2020, a Reddit user circulated a picture of a piece of fabric printed with the faces of early 2000s celebrities (Adriana Lima, Josh Holloway, and Ian…

As the wise Charli xcx once said, “I think the apple's rotten right to the core / From all the things passed down from all the apples coming before". The apple in question? The internet. That ever-growing, overly-immersive, digital world, riddled with aesthetics and buzzwords. You’ve undoubtedly seen the “demure” meme everywhere. The term was coined by Jools Lebron , a TikTok personality and beauty content creator known for her comedic mode of expression. “Very mindful, very demure” is used to…

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