It seems that everywhere you turn, what you're doing has been turned into an “aesthetic.” In the online world, every mundane activity is an opportunity for branding, product placement, and up-sells. You’re not getting your steps in, you're going on a “Hot Girl Walk.” Hitting the gym requires a constellation of pre-workout supplements, Apple over-ear headphones, and Gymshark matching sets. The phenomenon of Stanley cups and their requisite accessories have turned the simple act of drinking water…

Can reading be aesthetic?