oops

It's easy to become blinded with positivity and optimism. It's also easy to have to eat your words after celebrating something prematurely. This kind of twist often applies to overly confident sports fans or a brand that doesn't have the foresight to make realistic claims about their product. these situations, while sometimes depressing, are a very satisfying and relatively harmless type of schadenfreude. And they're painstakingly documented in the r/Prematurecelebration. We've put together some of the funniest examples of the facepalm-y moments here for your convenient perusal. They're a good reminder to not count your chickens before they hatch.

We feel a little bad laughing at these pics of dogs who are clearly in a fair amount of discomfort, but what can we say? They're still so damn cute. So without further ado, scroll down for a roundup of pics, and click here for even more cute dog content!

Designing something for a product is apparently really hard - that, or the people making this stuff were incredibly overworked or just straight up clueless. Either way, the marketing teams hardcore need to step up their game. 

But hey, at least these fail-filled pics give us a decent amount of entertainment, right?

These memes are for literally everyone, because we're all f*ck-ups sometimes - some of us more than others. Unless your name is Danny DeVito or Keanu Reeves, in which case you're perfect all the time and you don't need to change.