ninja

The internet is collectively screeching at Youtube's arguably cringey release of this year's Youtube Rewind video. The video is supposed to showcase the most viral videos of the year, but many people felt that the most influential people (Stefan Karl Stefansson, PewDiePie) were left out. Many other people found the video to just be lame - a video that seemed to be catering more to the desires of their advertisers than viewers. This sentiment has led to a campaign to make 2018's rewind the site's most disliked video - and has obviously inspired a crapload of memes.

The latest viral meme to grace the internet is actually a variation of some seriously infantile and old-school jokes. So, obviously, we love it. The story of "Ligma" began when Instagram user @ninjahater rallied their followers to convince the world that Fortnite streamer Ninja had perished of the fictional disease. The hope was that people would ask "What's Ligma?" and the response would be a very mature "Ligma balls."  

A week later, it's clear that @ninjahater's mission has been accomplished. People all around the world believed that Ninja had died, which means people all around the world fell for the ruse. The joke has exploded on Reddit and Instagram since its inception - and here are some of our favorite examples of the meme. We're not sure how long we'll be able to prank our friends but we're definitely enjoying the challenge.