Most memes are pretty simple. There's a plethora of different meme formats all basically expressing the same idea: good thing vs. bad thing. One popular version of this genre that's been circulating lately features an image of Mr. Incredible looking pleased juxtaposed with a desaturated and reverse toonified version of Mr. Incredible looking disturbed or traumatized. Via KnowYourMeme These memes are used to make some sort of comparison between two disparate situations. For example, the smell of…