mike jeffries

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By now, many of us know about Abercrombie & Fitch CEO Mike Jeffries. We also know how he recently revealed to the world that he's a superficial, elitist douchewad:

"Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don't alienate anybody, but you don't excite anybody, either."

Basically, Mike Jeffries thinks only hot, young, ripped, modelesque people should wear A&F clothes. Bad move, Mikey.

In light of Jeffries' exclusionary-and-proud views, Youtubers Greg Karber, James DeLorean and Daniel Lisi decided to take to the streets and give A&F a little brand readjustment... by giving out A&F clothes to the homeless.

That's right, welcome to hobo chic, Mike Jeffries! Enjoy being an awful human being!



Mike Jeffries is a Pretty Fugly Dude

Mike Jeffries, the CEO of Abercrombie & Fitch has gone on record saying, "Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong [in our clothes], and they can't belong. Are we exclusionary? Absolutely."

Here's four reasons why he wouldn't be allowed to wear his own brands clothes.

beast mike jeffries list totally looks like funny - 75013
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