What if mattress companies like Purple, Casper, Nectar, and all the others were actually honest about how destructive and terrible they are? What? You thought that those advertisements were honest about the “sales,” the quality of their mattresses and “innovative” designs? Hahahaha. Well, you should probably watch this video, in which Roger Horton investigates all those mattress startups that look good to rapidly aging millennials and zoomers.