First there was the Blue Whale Challenge, then the Tide Pod challenge. Now we've got the Karma Is A Bitch Challenge, which is decidedly less deadly than its predecessors. The Chinese video meme involves mouthing lyrics to Kreayshawn's "Gucci Gucci" while wearing drab clothing and minimal makeup - before throwing a scarf or jacket in front of ones face and "transforming" into a more glamorous, fierce look.
A compilation of the memes went viral yesterday on Reddit, leading to features on Mashable and Metro. The sassy videos are incredibly entertaining, adding some fun to the makeover trope that's been popular since Pygmalion and She's All That. We've included a couple compilations, as well as Davison Video's handy explainer, for your viral video enjoyment.