Being quirky isn't all it's cracked up to be. But sometime over the past decade, the quality has become a desired one - and we're not just talking about individuals. Brands have started going the same route, trying to differentiate themselves from the norm to create brand recognition. Novelty, it seems, is attractive to consumers. Being a non-conformist, and appreciating non-conformist brands and products, make people feel as though they stand out in a crowd - a crowd that happens to fall all o…