One of the few amusing side effects of consumer capitalism is that there is a huge market out there for knock offs. Whatever big name brand you can think of, there have probably been thousands of enterprising manufacturers who have tried their luck making their own version.
It's common knowledge that many of these ripoffs really aren't any good, although at least they are often funny about it. However, sometimes they can be genuinely clever. Between the blatantly stolen characters and semi-intentional misspellings, these obvious attempts at thievery can turn out in ways that are almost endearing.
Awesome Offbrands was set up to celebrate some of the most ingenious instances of brand theft. Interesting crossovers, very faithful dupes and even design fails that are so bad they're good all take center stage in this appreciation of the wild west that is consumerism. If nothing else, it's hard not to appreciate their sheer audacity.
