It seems that everywhere you turn, what you're doing has been turned into an “aesthetic.” In the online world, every mundane activity is an opportunity for branding, product placement, and up-sells. You’re not getting your steps in, you're going on a “Hot Girl Walk.” Hitting the gym requires a constellation of pre-workout supplements, Apple over-ear headphones, and Gymshark matching sets. The phenomenon of Stanley cups and their requisite accessories have turned the simple act of drinking water…

They're scaping their fridges now?

Since when did your water bottle become a status symbol?

What's in a name?

Parenting influencers are wild

Something feels off about this

The Paris effect is real

When a meme gets personal

Wild, wild horses

Nothing to see here

Influencers gotta influence

She's a lie-con, she's a legend, and she is the moment

So inspirational

How do you accidentally buy a $100k couch?

Agree?

It's a well-known fact that January is probably the worst month to be a gym member . While it's never fun to share equipment (or space, or smells) with a host of strangers, the discomfort increases tenfold at the beginning of the year, when amateurs sign up for new memberships as part of their New Year's resolutions. The presence of these newbies can be jarring, and, in some cases, can actually influence people to stop going to the gym for a while. They'll wait to return until the influx subsid…