Planters Nuts had teased their Super Bowl ad since the untimely demise of their mascot, Mr. Peanut. Unfortunately, the funeral-themed bit didn't sit as well with viewers as they had anticipated. The ad shows mascots mourning the monocle'd peanut in a cemetery, when the Kool-Aid man's tears cause "Baby Nut" to emerge from the dirt, a mascot reborn.
The move is a pretty obvious nod to the popularity of Baby Yoda, and many people found the move to be a cheap exploitation of the public's affinity for cute characters. These feelings were then channeled into some seriously Anti-Baby Nut tweets that made us wonder if peanut allergies are more prevalent than we thought. Whatever the case, the passionate contempt for the small legume is vastly entertaining. We can't wait to see what Planters does to spin this one.