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It seems like every brand these days is using some profound human experience to sell their product in hopes that it'll insight some feelings in their customers. We've seen Burger King do it, and apparently now it's Subway's turn. 

Twitter user Ryan Simmons pointed out that a Subway commercial made in Brazil went completely over the top, to say the absolute least, in this new dramatic two-minute video. The seemingly heartfelt ad features a young boy coming of age and ends with him ordering a sandwich at Subway. How the hell Subway's marketing team thought that one up, we'll never know. 

The ad features the main character creeping on his own mother, peeing in a fountain, and shaving his head. Yeah, you're just going to have to watch it to even remotely understand what we're talking about.