chuck e cheese

While Chuck E. Cheese has gotten attention for filing bankruptcy and for their sneaky Pasqually's Pizza debacle, we think this Twitter thread involving the chain is far more interesting. Twitter user @Professor_Palmer took to the social media site to announce that for the past few weeks he's been conducting secret behavioral studies on unsuspecting Chuck E. Cheese game players. The experiments are rather simple, and involve adjusting the use of lights and sound in an attempt to better understand what draws people to - or away from - arcade games. The results? Human beings are really, really, easily manipulated. While this isn't the most shocking insight on our kind, seeing Cary Palmer spell it out in such a fun (and thorough) way has been incredibly informative. And very entertaining. 

Chuck E. Cheese made big news this week, and not because they're bankrupt like many other American corporations. It turns out the family entertainment center has been masquerading as "Pasqually's Pizza & Wings" on food delivery apps such as Seamless and Grubhub. While some people feel betrayed by the move, most of Twitter and Reddit has responded to the strategy with bemusement. The chain's secret was first revealed on Reddit by user u/KendallNeff in the r/Philadelphia subreddit. They posted an exchange with their GrubHub driver who was happy to confirm that the pizza came from a Chuck E. Cheese location. 

This week, more netizens became hip to the facade, sharing memes about the sneaky move and generally showing appreciation for the odd bit of business savvy. The hubbub led to Chuck E. Cheese trending on Twitter - alongside al Qaeda and Pauly D. While we're waiting for the fourth horse of Twitter's Coronapocalypse, we have to admit we're starting to get a nostalgic craving for that crappy pizza. It's too bad we can't Grubhub the creepy animatronic band. While they work on that technology, we've put together the best tweets regarding this hilarious discovery. Bon appetite.

Remember that 'Let's Get This Bread' meme? Well, it's back. Kinda. As people commend the essential workers toiling away in the face of  the pandemic, people on Twitter have started a meme featuring mascots and other costumed workers wondering why the hell they're going in. While the premise of a weary Chuck E. Cheese lamenting essential worker status is funny, there really are some integral laborers who should be receiving a hell of a lot of respect. So while we laugh at Ronald McDonald and the rest of these jokey tweets, let's hear it for the people on the front lines. 

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Remember when everyone was standing perfectly still doing the mannequin challenge? Yea, that's over, we're done with that. The next big challenge is the Chuck E. Cheese Challenge, where people stand still AND move a little bit.