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Demure and Brat: Why Today's Society Bounces Back and Forth Between Extreme Aesthetics Online

Demure VS BRAT: How the trend uplifted modesty and denounced its predecessor of the messy party girl aka BRAT

As the wise Charli xcx once said, “I think the apple's rotten right to the core / From all the things passed down from all the apples coming before". The apple in question? The internet. That ever-growing, overly-immersive, digital world, riddled with aesthetics and buzzwords. You’ve undoubtedly seen the “demure” meme everywhere. The term was coined by Jools Lebron , a TikTok personality and beauty content creator known for her comedic mode of expression. “Very mindful, very demure” is used to…
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People Discuss artists, pop stars being forced to make TikToks, Halsey, TWitter, FKA Twigs, Charli XCX, Florence Welch

People Discuss How TikTok Has Poisoned the Music Industry

Social media may have its perks (staying in touch with friends, stalking exes ), but it can also be incredibly poisonous. Unfortunately, it's become nearly impossible to live a socials-free life, especially if you work in media or are a public figure, such as a musician or an actor. Agents and managers urge their clients to be “present” on apps like Instagram, TikTok, and (less-so) Twitter. But that just leads to being less present in the real world. If your job involves hours of practice, rehe…
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