As a business owner, coming up with a solid name for your establishment is pretty damn important. You don't want to be serving burgers as a restaurant called “MacDonalds,” and you probably want to avoid something as basic as “Burger.” You can choose to reference what you're selling, or go by the name of a family member. Some hip spots will take the name of the business that failed at the same location (probably due to gentrification) or some twee combination of animal and tool, like “Stag and S…