brazil

The Amazon Rain Forest, one of Earth's most important filters, is currently burning down at an alarming rate and hardly any news outlets are reporting on it. Many Brazilians are blaming President Jair Bolsinaro for "encouraging loggers and farmers to clear the land" since taking office in January, according to the BBC.

People on Twitter have been bringing light to the devastating situation under the hashtags 'Amazon Rain Forest' and 'Pray for Amazonia.' 

So what can we do about all of this? Other than spreading awareness, we're honestly not sure. Here are some of the depressing reactions people have had to the situation.

It seems like every brand these days is using some profound human experience to sell their product in hopes that it'll insight some feelings in their customers. We've seen Burger King do it, and apparently now it's Subway's turn. 

Twitter user Ryan Simmons pointed out that a Subway commercial made in Brazil went completely over the top, to say the absolute least, in this new dramatic two-minute video. The seemingly heartfelt ad features a young boy coming of age and ends with him ordering a sandwich at Subway. How the hell Subway's marketing team thought that one up, we'll never know. 

The ad features the main character creeping on his own mother, peeing in a fountain, and shaving his head. Yeah, you're just going to have to watch it to even remotely understand what we're talking about.