Welcome to late-stage capitalism. Brands are becoming self-aware. Their attention helps our egos on Twitter and beyond. We're used to this now. But somehow, the @Steak-umm account has managed to pleasantly surprise us with a Twitter thread that is actually incredibly helpful in these incredibly confusing and stressful times.
The frozen thin-sliced steak company took to Twitter on Monday, cautioning the world against coronavirus misinformation.
"friendly reminder in times of uncertainty and misinformation: anecdotes are not data. (good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. outliers attempting to counter global consensus around this pandemic with amateur reporting or unverified sourcing are not collecting data. breaking news stories that only relay initial findings of an event are not collecting data. we have to be careful in our media consumption"
The thread doesn't end there. And it warns passionately against allowing our minds to absorb the constant and often unreliable narrative of fear that we're being fed. It promotes science. While the idea of a frozen steak brand becoming a sort of misinformation watchdog may seem absurd, take a look around you. The world is a freaky place. Sanity, even from a meat-interested social media manager, is incredibly valuable.