An ancient meme from @shitheadsteve about using ketchup as a bookmark has started a serious Twitter trend almost three years later. The meme seems to have kicked off with a goofy tweet from Chex Mix, suggesting using their snack food as a way to keep your place while reading. Brands such as Vitamin Water and Steak-umm quickly followed suit with their own destructive bookmark ideas. While the trending meme is ruffling the feathers of serious book nerds, far more people are having their own goofy fun. Here are some of our favorite shitty bookmark life hacks. Just don't use them on your first editions.
branding
We're still not sure what "yeet" means, but there is absolutely no doubt in our minds that these people and brands really missed the mark with these sad attempts at seeming relevant. Culled from the depths of r/fellowkids, these images are proof that sometimes it's really best to not try at all.
The internet has been pretty freaking weird the past few days. Tom Brady making out with his son, Liam Neeson's racism confessions, and then yesterday Sunny D went viral for tweeting about depression. The orange-flavored beverage brand tweeted "I can't do this anymore" and the entire internet seemed to step up to provide support, with brands (like Moon Pie) and concerned citizens sending wholesome messages. The exchange is very entertaining.
While we're having fun with it, this marketing tactic is not without its critics. Food website Eater was quick to denounce not only Sunny D's tweet, but trying to gain brand clout by posting vague and bleak messages. Many people agreed that the practice was decidedly uncute. While we are into brands embracing "weird Twitter," depression is not a joke, and maybe they should put a little more thought in their tweets.
The restaurant formerly known as the International House Of Pancakes made waves last week after announcing a name change to "IHOb." The chain remained coy about what the "b" stands for - until today. The answer, much to the internet's chagrin, is burgers.
We reported this "intel" last week after a couple IHOP insiders reported the beefy news. The restaurant is looking to remind people that they serve lunch and dinner, and have added several new burgers to their breakfast-y menu. So far, the internet has reacted with disbelief, confusion and anger. People who love IHOP apparently go there for the breakfast food - and are feeling pretty B-etrayed.
While we're not sure if the burgers will take off the way IHOP is hoping, we do have good news for the House of Pancakes purists - that P isn't actually going anywhere.
In this day and age, every brand and their mom is on social media. It's completely imperative when trying to drive engagement and develop an identity for your business. While most brands have gotten pretty good at the whole social media game, there are definitely certain accounts that do it better than others. These are their stories.
