branding

The restaurant formerly known as the International House Of Pancakes made waves last week after announcing a name change to "IHOb." The chain remained coy about what the "b" stands for - until today. The answer, much to the internet's chagrin, is burgers.

We reported this "intel" last week after a couple IHOP insiders reported the beefy news. The restaurant is looking to remind people that they serve lunch and dinner, and have added several new burgers to their breakfast-y menu. So far, the internet has reacted with disbelief, confusion and anger. People who love IHOP apparently go there for the breakfast food - and are feeling pretty B-etrayed.

While we're not sure if the burgers will take off the way IHOP is hoping, we do have good news for the House of Pancakes purists - that P isn't actually going anywhere.

In this day and age, every brand and their mom is on social media. It's completely imperative when trying to drive engagement and develop an identity for your business. While most brands have gotten pretty good at the whole social media game, there are definitely certain accounts that do it better than others. These are their stories.

Life moves pretty quickly, and corporations are well aware of this and thanks to Adweek we can see how these memorable logos have changed over time in GIF form!