Sherlock

According to the Evening Standard:

The 38-year-old actor's chocolate doppelganger was created to celebrate the launch of television channel Drama on the new on-demand service uktvplay.co.uk following a national poll which named the Oscar nominated star as Britain's best looking television drama actor.

You can tell from Cumberbatch's face that he'd rather be at home than participating in this elaborate trust fall, but the folks in the Photoshopbattles subreddit knew there was a multitude of activities he'd prefer. Fortunately, they went to town on this behind the scenes image from the set of Sherlock.