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'Surprise Mechanics' Memes Make Fun Of EA's Dishonest Antics

EA has come under fire yet again in the gaming community for doing what they do best - scamming their customers. 

On June 19th Kerry Hopkins, a vice president at EA, told a UK Parliament committee at a hearing that she has no moral reservations about the gaming company's use of "Loot Boxes," which are products within full-price games that players can purchase for upgrades of different sorts. Loot boxes have even been banned in several countries on the grounds that they constitute as gambling.

Hopkins instead clarified that she prefers to call the Loot Boxes "Surprise Mechanics," which many have been mocking for resembling the absurd logic exemplified in the memes below. 

'Surprise Mechanics' Memes Make Fun Of EA's Dishonest Antics
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17 Sims Memes That Perfectly Exhibit The Game's Weirdness

We love The Sims for its total absurdity and the weird sh*t you can make your characters do. Even if you don't play The Sims and have no interest in ever playing, you can definitely find humor in these memes - they'll make you wonder what the eff is going on in this bizarre game...

memes about the sims and their weirdness at grasping how things are in the real world
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EA Logo Price Parodies Are Low-Effort Jabs At The Company's Greed

EA's reputation as greedy gaming overlords has been alive and well for quite some time - they even won the 2012 award for Worst Company In America. Their penchant for sucking money out of customers has gotten to the point where there's now a series of very low-effort, but relatively amusing memes calling them out. When we say low-effort we mean low-effort: People are literally just photoshopping the "ea" in various words and slapping a price tag on an image. Some are better than others, but they all speak the goddamn truth.

Funny memes about EA.
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EA madden meme slowpoke - 6498070016
By KBABZ42
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Looks like we're getting a slightly better roster!

trolling EA video games - 8766901248
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Then we can get filthy rich off of the incessant string of DLCs!

video game news mass effect andromeda titanfall 2 release window
Via NeoGAF
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Yesterday, EA's CFO casually confirmed dates for Titanfall 2, Mass Effect: Andromeda, and the next Battlefield during the Media & Telecom Conference at Morgan Stanley Technology. Here's what he said, transcribed by NeoGAFfer salromano:

We've got a great year ahead... we've got our Battlefield first-person shooter game coming in the third quarter, and our third-party title that Respawn, our partner, built, it's called TItanfall, it's the second title that they brought into that brand. Both of those are first-person shooters and will be targeted around the fast, action-driven shooter market, as well as the strategy-driven market in that quarter... We have our Mirror's Edge runner game this first quarter, and then we have Mass Effect, which is a sci-fi action game, in our fourth quarter. So big year ahead and we're pretty excited.


The quarterly date ranges he mentions are fiscal year (EA's fiscal year starts in April), so they roughly translate to an October-December release for Battlefield and Titanfall 2, and an early 2017 release for Mass Effect: Andromeda.

Meanwhile, GameStop is advertising Titanfall 2 in store, so either they know something we don't, or they're getting a little too excited.