nfl

"Kam Chancellor damages people's souls."

-- Richard Sherman

That's not all he damages though.

The tweet in question? Here it is, from Christina Coleman's twitter feed:



This week, survivors of domestic abuse started a pair of hashtags, #WhyIStayed and #WhyILeft, to educate others on the realities of domestic abuse and empower those within harmful relationships. In light of football player Ray Rice's recently-uncovered tapes his subsequent suspension, these words are that much more powerful.

Of course, that's not what DiGiorno thought the hashtag was about, and in their attempt to stay on top of trends on Twitter threw this into the public eye without a care in the world. As you can see, DiGiorno has since apologized for their ignorance. Just another warning message to #Brands on #SocialMedia, right?

Why not both?

Even if they don't quite get "football" right...