Minecraft: Story Mode will be a standalone game based on the Minecraft world, with an all new original story told in a narrative and choice driven episodic series. The collaboration between Mojang and Telltale has come about to satisfy a "massive demand for fiction set in the Minecraft universe." You can learn more about it by playing Info Quest II on the Mojang Blog.
Visitors to PETA's custom-made digital island will explore vast expanses of landscapes where the animals of Minecraft roam free. They can also visit extensive vegetable and flower gardens, walk through a fantastic re-creation of PETA's HQ, and discover an abandoned and decaying slaughterhouse.
PETA has gone to the aid of video game animals before, including Pokemon, World of Warcraft seals, the Tanooki suit in Mario Bros., and dogs in Call of Duty.