In a deal near seven figures, Sony Pictures Animation won a three-studio auction for an animated movie pitch centering on the Emoji, those lovable round headed figures that are as much a staple of social media correspondence as adverbs and adjectives. The project will be co-written by Eric Siegel and Anthony Leondis, with the latter directing the feature.
This move came as a result of a three studio (yes, three studio) bidding war.
Apparently, Leondis shopped the project around because he had finally cracked the code on what would make the most compelling movie out of slightly more fully-formed emoticons.
They just have to be reactions to things right? Or will it animate those faces or that guy with his head down: