Ah, Australia's Northern Territory. Looks beautiful, doesn't it?
This new slogan is... interesting. It really looks like it says something different to the untrained eye.
This campaign comes from an independent group hoping to bolster tourism in the northern part of Australia. Their about page says this:
Whether you're young or old there's so much to see and do in the NT! Experience the unique Northern Territory in Australia's top end for an unforgettable experience. Tell your friends CU in the NT!