Born from /r/youdontsurf, which specializes in stupidly captioned stock photo images 'Bill and Phil' had a quick run last year, even earning its own subreddit /r/billandphil. The meme focuses on two people discovering a 'new' item and the two trying to decide what the name of it should be.

Well, now 'Bill and Phil' or 'I have a better idea' is resurging in all of its pun-infused glory