Since its May 5th release, Childish Gambino's video for 'This Is America' is being hailed as a work of astute political art. Its imagery is a bold attack on racial discrimination and violence in the United States, a rollercoaster ride of singing, dancing and relentlessly random violence. Amidst all the critical praise and examinations, the oft-controversial media site Vice published a piece begging the internet not to meme the video. By publishing this piece, they essentially ensured that Donald Glover's art would unapologetically receive the royal meme treatment.
Following the publication of the Vice piece, communities such as r/memeeconomy and r/dankmemes immediately created backlash memes in response. Along with the usual object-labeling memes and niche memes, memers started creating examples that specifically attack the news site. While there are plenty of people who agree that the video should not be taken lightly, Vice has essentially proved that no subject is too taboo for Reddit abuse.