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blizzard-releases-memo-about-killing-name-battle-net
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An era has come to a close folks, as we part ways with 'Battle.net' a name that's been around for the platform since 1996. The full memo from Blizzard reads:

We’re going to be transitioning away from using the Battle.net name for our gaming service and the functionality connected to it. Battle.net technology will continue to serve as the central nervous system for Blizzard games—nothing is changing in that regard. We’ll just be referring to it as Blizzard tech instead. You’ve already seen this recently with things like “Blizzard Streaming” and “Blizzard Voice,” and more changes are on the way.

When we created Battle.net, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name. Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls—Blizzard and Battle.net. Given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a separate identity for what is essentially our networking technology.

We just wanted to make sure everyone was aware as we moved forward with this change over the next several months; we’ll provide any relevant updates as the transition progresses.

Judging off of these, we're thinking this dude should seriously consider trying his hand at starting up some sort of business! At least get a hold of Gearbox Software and/or 2K games to talk shop, man.

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The previous clip is a tribute to the commercial that aired for Sonic 2 back in 1993. It would seem that Sega hopes by playing on the nostalgia, they can get gamers to revisit one of the classics.

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