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In less than a month Pokémon GO! has taken this planet by storm. Look around you, and you're apt to see someone with a fixed gaze on their phones, swiping upwards aggressively, scowling at their screens, trying to catch 'em all.

It's insane how big this game is. Pokémon GO! is more popular than Tinder right now, and was more popular than porn for a brief bit of time as well. Plus Pokémon GO! is tracking more than 21 million daily active users, so that's pretty damn chill...

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Via: PSIFlash
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A recent data mine of Pokémon GO!'s coding revealed a picture of the iconic, Master Ball.

Before we all get too excited, you've gotta wonder whether there'll be any downsides to the Master Ball in this game? -- will an errant curveball toss end up wasting the Master Ball altogether? I guess we better take a page out this dude's book, and opt for the safest, most surefire way to achieve success, and catch 'em all...

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Alexander Steinberg, an 18-year-old aspiring filmmaker managed to put together a video that encourages us all as an audience to take a minute, and ask ourselves, 'why does Pokémon GO! matter?'

Does it really? Or is there something more meaningful, impactful 'afoot? Is it the game's ability to unite strangers that'd otherwise never cross paths? One quote captured in the video sticks out in particular:

“You know my favorite part about this? Number one my brother and I used to play this as kids. He ends up passing away,” CrobinMaxxis said, pointing up. “He’s up there still, still, having a better fuckin’ collection than I do. But all the violence in the world, brutality, all this fucking racism. Look around here. You see this?” he said, gesturing to the crowd. “Not a single one is the same. Everyone is having a good time. This is what the world needs now.”
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