"Do you dream of longer, fuller lashes? Well then you should try re-evaluating your priorities."
-- Josh Widdicombe
Want to sell medical technology? Show actors in lab coats with beakers.
Want to sell beer? Show some weathered old cowboy sitting by a river in the Rockies.
Want to create the illusion that you're selling something people need, when in reality, it's just some garbage they're peddling for money? Use stock footage like this video.