Watch the NRA's Hilariously Bad Attempt to Appeal to Millennials in Their New 'Noir' Web Series

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We're hip with the youth, we promise!

In a desperate bid to diversify themselves from the Old White Guy demographic they've had a stranglehold on for so long, the NRA is launching an 11-part web series called Noir, in which co-hosts Colion Noir, "urban gun enthusiast," and Amy Robbins, who probably just missed final cut for the cast of Fox & Friends, shoot the s**t (see what I did there?) about guns using painfully scripted dialogue that would make any campaign ad writer blush. Hotbutton issues include:

  • Why can't I get a gun in the color I want?
  • The gun that fits YOUR lifestyle!
  • Ernest Hemingway swag (seriously)

So sit back, pour yourself a glass of your favorite Kentucky whiskey, and watch and wonder how they fit that many product placements into 15 minutes of show time.

Behold the M249 SAW Fed by an Ammo Backpack With 800 ROUNDS!

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Screw drum mags, backpack mags are where it's at! Now you can 'MURICA for approximately 1000% longer!